Well-known local A-Sha Restaurant’s trademark battle ends in settlement

　The iconic long-established Taiwanese restaurant, A-Sha Restaurant, has finally resolved its five-year family trademark battle, with both sides jointly announcing a settlement agreement to operate their businesses separately.  

　The founder of A-Sha Restaurant, WU Jin-Xia, had gradually transferred her management right when she retired in 2009.  The right to operate the brick-and-mortar restaurant and relevant trademark rights were transferred to WU Rong-Tsan, the son of the founder’s second youngest brother, while the restaurant is currently run by WU Chien-Hao, the third-generation family member.  The right to run the business of online shopping and frozen-food delivery operations, along with the related trademarks were transferred to WU Ching-Rong, the daughter of the founder’s fifth-youngest brother.  

　For the purpose of pandemic-driven transformation, WU Chien-Hao, who is responsible for brick-and-mortar store operation, allegedly breached the family agreement when he shifted to online sales by using names, such as, “A-Sha” and “A-Sha Restaurant” to market home-delivery products and online shopping services and in media interviews, which rendered him allegedly liable for trademark infringement.  For this, WU Ching-Rong, who oversees the online business, subsequently filed a trademark infringement lawsuit against WU Chien-Hao, and the lawsuit extended for five years.  

　To prevent the trademark battle from escalating further, both sides ultimately reached a settlement on this family trademark dispute and jointly announced their agreement to operate their businesses separately.  Under this agreement, WU Chien-Hao, representing the brick-and-mortar restaurant, may use the restaurant name, “Xunzhen A-Sha Restaurant” (Chinese: 尋真阿霞飯店) and provide relevant information on the Internet within the agreed-upon scope, while WU Ching-Rong will continue running the restaurant’s exclusive official online shopping platform, “A-Sha Restaurant Online Shopping”.  (Released 2026.07.06)  
/CCS