Latest green trademark filings statistics released:  Uni-President retains championship

　Based on its continued monitoring of the trends in green trademark registration applications in Taiwan, TIPO has completed the “Analysis of Taiwan’s Green Trademark Industry” as an extension of the 2023 publication of the “Comparative Analysis of Taiwan’s Green Trademark Industry in the Last Ten Years” by incorporating the latest statistics to analyze the current status of Taiwan’s green trademark industry.  The analysis may serve as a reference for green industry’s trademark strategies in response to global climate change and net-zero emission policies.

　“Green trademarks” are not defined in accordance with the design or logo of a trademark but in terms of the designated goods or services in the trademark’s applications contained in the Nice Classification; that is, a trademark is considered a “green trademark” as long as its designated goods or services include at least one environmentally friendly product or service.  Also, by reference of the European Union’s definition, the aforesaid Analysis examines the distribution of applications in nine major categories, which are “energy products”, “transportation”, “energy conservation”, “reuse/recycling”, “pollution control”, “waste management”, “agriculture”, “environmental awareness”, “climate change”.

　According to the Analysis report, applications for green trademarks have accounted for 14.49% of all trademark applications in Taiwan for the past ten years, developing in increasing percentages from an average of 13.00% in the early period of the past decade (2014-2016), 15.31% in the mid-term (2017-2020), to 14.64% in the later period (2021-2023).  The long-term trend of the trademark applications demonstrates the industry’s steadily rising awareness of carbon reduction, low carbon, and green energy and also applicants’ growing awareness of the significance of green trademarks.  Moreover, green trademark registration applications were mostly filed for the three major categories of “energy conservation”, “pollution control”, and “energy products”, accounting for almost 80% of all green trademark applications, which indicates the industry’s focus on the three key areas.  

　According to TIPO’s breakdown by applicant nationality, Taiwanese applicants ranked 1st in the number of green trademark applications in Taiwan, outplaying those from China, the U.S., and Japan.  Moreover, China had remarkable performance in the categories of “energy products”, “transportation”, “energy conservation”, “pollution control”, and “waste management”, while the U.S. also showed strong performance in the categories of “energy products”, “energy conservation”, “reuse/recycling”, “environmental awareness”, “climate change”.  In addition, the numbers of green trademark applications filed by Japanese applicants ranked within the top 3 for multiple categories, including “energy products”, “energy conservation”, and “climate change”.  

　As revealed by a breakdown of the top three applicants for the nine major categories, Uni-President, Apple Inc., Alibaba Group Holding Limited, and Nintendo Co., Ltd. are frequently named in the rankings as the leading applicants of green trademark applications in Taiwan.  In particular, Uni-President and Apple Inc. dominate the top two positions for the major categories of “energy products”, “energy conservation”, and “waste management”.  Notably, Uni-President has been holding the top position for green trademark applications in Taiwan.  (Released 2024.08.29)  
/CCS