Analysis of trademark applications filed in Taiwan for 2020

E210225Y2 Apr. 2021(E257)
 The trademark applications filed in Taiwan for the past five years have been persistently increasing to surpass 110,000 classes for the first time in 2019 and to almost reach 120,000 classes (119,096 classes) in 2020.  From 2016 through 2019, the percentage of the applications for different classes filed by foreign applicants fluctuated slightly between 34.8% and 37%.  The comparison between the domestic applications and foreign ones shows that the number of foreign applications substantially dropped by 3.91% in 2020, and such a negative growth was reversed by a 10.69% rise for domestic applications, which ultimately causes an overall growth of 6.78% for 2020.  Also, as revealed by the WIPO 2020, Chinese applicants had filed a massive number of trademark applications for 7,830,000 classes in 2019; that is, China was the top trademark applicant around the world to have filed applications in a number 11.6 times the number of the US applications, thus outperforming the US at No. 2.  However, most of the trademark applications filed in China were filed by Chinese applicants, while foreign applicants took up only 3.2% of overall applications, which shows a lower percentage of foreign applications than that in other countries.  

 The analysis by industry categories demonstrates that the top three industries for which Taiwan IPO has received trademark applications for the past five years are “agricultural foodstuff”, “health and medical affairs”, and “business and finance”.  Moreover, the top three industry categories for domestic applications and for foreign applications are “agricultural foodstuff”, “business and finance”, “health and medical affairs”, and “technical research”, “health and medical affairs”, and “agricultural foodstuff”, respectively.  Taiwan and South Korea shared a similar percentage structure of the industry categories of trademark applications in 2019.  

 Furthermore, the analysis by nationality of applicants manifests that the top three filing countries for the past five years are Japan, the US, and China, which have filed more than half of all foreign trademark applications in Taiwan.  The top three industries for which Japanese trademark applications were filed are “health and medical affairs”, “technology research”, and “fashion apparel & accessories”.  The trademark applications from the US applicants were primarily filed for the three main categories of “technology research”, “health and medical affairs”, and “recreation and education”, while the Chinese applications were mostly filed for “technology research”, “health and medical affairs”, and “agricultural foodstuff”.  It is noticeable that the top industry category for the developed countries, such as, the European countries, France, the US, and Japan is “technology research”, and “recreation and education” ranks high among those categories, which demonstrates that developed countries have been maintaining their solid foundation of technology, while placing emphasis on soft power reflected in the cultural and spiritual levels at the same time.  Besides, compared with other countries, Japan headed other countries in the category of “technology research” with a prominent percentage of 25% to display technology and innovation as its country-building foundation.  (Released 2021.02.25) 
/CCS

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